• Liv'n the Dream. Designing for innovative & award winning lifestyle brands in a dynamic industry.

BACKGROUND

History

Early in my career, I was commissioned by a small group of commercial fabricators in the Southeast US whose clients include; American Airlines, Carnival Cruise Lines, and global real estate developers The Swire Group. As a CAD/CAM designer working with a team of gifted artisans and craftsmen, I developed fine art constructs from concept forward — utilizing multiple manufacturing processes and a fusion of raw materials including glass, metals, and plastics to name a few. After several years, I parlayed my experience in design and refocused my efforts on designing consumer goods for the Alternative Sports Market.

EXPERIENCE

Today

Having performed 12 years within The Pryde Group’s distribution arm of the Americas — marketing brands such as BiC, Flow Snowboarding, Hobie, JP-Australia, NeilPryde, and serving as Director for the group’s retail showrooms and eCommerce platforms — in 2013, Imagine Surf took me on to develop their product Visual ID. Fast-forward to the summer of 2016 — I accepted a position with Confluence Outdoor to transform their direct-to-consumer eCommerce initiatives and revitalize the product range of their award winning lifestyle brands.

  • Influence the way Users Experience (UX) media with intuitive aesthetic design and structured content that benefit User Interaction (UI).

AREAS OF FOCUS

Visual Design

Composition, color theory, and typography are applied in digital, print and mixed mediums to layout elements in a fluid and visually appealing manner consistent with the emotion you want to portray.

Responsive Design

Elevate your reach. Exploit the flexibilty and usabilty of design that adapts to the multitude of device options adopted by today's user.

Skills that I use everday.

SKILLS

  • The graphic below represents a humble valuation of my expertise based on a set of three criterion — Experience in the field. / Efficient use of technologies essential to the generation of related deliverables. / Capacity for incorporating new trends in associative design.

  • User Experience (UX) Design

UX Design is all about enhancing user fulfilment.

ADOBE CREATIVE SUITE (CS)

Dreamweaver

XD

Illustrator

0

2.5

5.0

7.5

10

  • User Interface (UI) Design

UI design influences user interaction. Front-end or Client-side Development utilzes HTML, CSS and JavaScript to produce a digital platform in order to interface with the user.

PROGRAMMING LANGUAGES

HTML

CSS/SCSS

JavaScript

0

2.5

5.0

7.5

10

  • Branded eCommerce

Strategic eCommerce initiatives will transform your business.

ECOMMERCE PLATFORMS

Shopify

WooCommerce

Drupal

0

2.5

5.0

7.5

10

  • Computer Aided Design (CAD)

    Computer Aided Manufacturing (CAM)

Product Design fuses art, science, and technology — creating tangible products from the ideation phase forward.

PARAMETRIC AND MESH MODELING

Solidworks

Fusion 360

3DS Max

0

2.5

5.0

7.5

10